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News 2022-05-31

Aurobay takes gold at Indigo Design Awards

We are delighted to have been awarded gold in the Automotive category of Indigo Design Awards 2022, which recognises that our brand delivers on our company purpose and reflects the ambitions we have for tomorrow’s sustainable mobility.

When Aurobay started in 2021, we needed a unique brand identity which would enable us to stand out in the market. Our branding had to convey both our proud history and our ambitions for the future.

The international design awards showcase the best in graphic design, and the judges felt that the Aurobay brand, created by Gothenburg-based agency Ojity, was a clear winner. The award celebrates the way the company’s branding reflects its energy and vision of re-imagining motion for tomorrow.

“We’re very proud of this award,” says Helene Carlson, Head of Communications & Public Affairs. “Our brand is a reflection of the energy and dynamism of our company, and it shows that we are positioned for the challenges and opportunities that the future holds.”

Viktor Ehrenberg, Creative Director at Ojity, adds: “The close collaboration with both management and different teams from across the company has created a great result – one that will continue to evolve as the company does.”

Find out more about the Indigo Design Awards 2022 and see winners from other categories here: