Aurobay Holding, as of 31st of May 2024, belongs to HORSE Powertrain Ltd. The content of this page is being updated to reflect all parts of Aurobay Holding.


Executive Management Team Sweden

Michael set up Aurobay as a unit within Volvo Cars in 2019. He has 25 years’ experience in product development, having started his career at Volkswagen in Germany, before moving to Bentley Motors in the UK and then to Volvo Cars in Sweden. Michael holds a Masters in Mechanical Engineering from the University of Lübeck.

Michael Fleiss

CEO, Aurobay Sweden and Acting Head of Sales & Market

Maria is an experienced financial leader, with expertise in business planning, financial analysis and modelling, and mergers & acquisitions. Prior to joining Aurobay, Maria has worked at SKF, Volvo Cars, Latour Industries AB and Capio Proximity Care. She holds a B.Sc. in Business and Economics from Kalmar University.

Maria Elm Olsson

Chief Financial Officer

Anette has more than 20 years’ experience of Swedish and international business law. Before joining Aurobay, Anette was Founding Partner and previously also Managing Director at a Stockholm-based law firm for many years. Prior to that, she worked as an in-house legal counsel for Hewlett Packard. Anette holds a Master of Laws from both Lund University and Université Panthéon-Assas (Paris II).

Anette Hansson Ahl

Executive Vice President- Legal and Compliance

Daniel came to Aurobay after over 20 years of leading and managing industrial projects and production operations within Volvo Cars. He holds a M.Sc. in Automation from Chalmers University of Technology in Gothenburg and an MBA from the University of Gothenburg.

Daniel Alvarsson

Executive Vice President- Manufacturing Engineering

Before joining Aurobay, Mats held R&D leadership roles at Volvo Cars, heading up Short I6 Engine programmes 2003–2007 and building up Electrical Propulsion Systems 2014–2017. He holds a Ph. D. from Chalmers University of Technology in Gothenburg and was an Associate Professor in Micro-electronics there during the 1990s.

Mats Andersson

Executive Vice President- R&D

Mattias joined Aurobay from Volvo Cars, where he was Manager for Powertrain Product Strategy. Mattias holds an M. Sc. in Mechanical Engineering and Industry analysis from Chalmers University of Technology in Gothenburg and comes with more than 20 years of experience within the automotive industry.

Mattias Berglund

Executive Vice President- Strategy and Alliances

Per joined Volvo Cars in 2017 as Head of HR Digital and Consumer Experience, before moving to Aurobay. Previously, he was Head of HR at Latour Industries for eight years, also serving as CEO of Specma Seals within the group. He holds a Masters in Marketing Management from Griffith University, Australia.

Per Engler

Executive Vice President- Corporate Functions

Helene has 20 years of strategic marketing and communications leadership within automotive and healthcare. Before joining Aurobay, she was Head of Communications and Investor Relations and was a member of the executive management team for listed company Opus Group AB. She holds an M.A. in Strategic Marketing Communication and Media Studies from the University of Gothenburg, and Leeds Beckett University in the U.K.

Helene Carlson

Executive Vice President- Communications and Public Affairs

Bjarne joined Volvo Cars in 2017 before transferring to Aurobay. He has had several senior positions in supply chain, R&D and project management within Husqvarna Group and also worked as CEO for a tech company. He holds a M.Sc. in Engineering and Finance from Chalmers University of Technology.

Bjarne Hammar

Executive Vice President- Manufacturing, Skövde

Annica moved to Aurobay after over 20 years of global leadership experience at Volvo Cars, within R&D and Quality. She holds a B. Sc. in Innovation Engineering from Halmstad University and a certification in Combustion Technology from Chalmers University of Technology.

Annica Johannsson

Executive Vice President- Quality and Sustainability

Before joining Aurobay, Jonas helped drive Volvo Cars’ digital transformation and online consumer experience, first as Director of Enterprise Digital Transformation and then CTO Volvo Online Digital, Care by Volvo. Other roles with the company included Director Global Application Services and Head of Enterprise Digital APAC. He has an M.Sc. in Mechanical Engineering.

Jonas Leo

Chief Information Officer

Terry is Plant Manager of the Zhangjiakou Engine Plant and an operational member of Michael Fleiss’ management team, supporting transition to the Aurobay brand. Terry has extensive experience in manufacturing engineering, production and project management in both FIAT and Volvo Cars. He holds a Bachelor’s degree in Engineering and an MBA.

Terry Zhang

Executive Vice President- Manufacturing, Zhangjiakou

Niclas Hjerdin

Acting Executive Vice President - Procurement